Privacy Policy

1. Introduction

We are committed to protecting your privacy and ensuring your personal data is handled responsibly. This Privacy Policy explains how we collect, use, and safeguard your information when you use our platforms and services. It applies to www.eirehome.ie and our mobile applications (together, “Our Platforms”).

2. Who We Are

Eirehome Limited (“Eirehome”, “we”, “us”) provides an online platform where property listings, home-related services, financial tools, and moving resources are offered. We also provide tools for referencing, valuations, surveys, and mortgage support.

3. Your Data Protection Rights (GDPR Compliance)

3.1 Lawful Basis for Processing Personal Data

We process your personal data only when there is a lawful basis to do so, as outlined in Article 6 of the General Data Protection Regulation (GDPR). These bases include:

• Consent: You have given clear permission for us to process your personal data for a specific purpose.
• Contractual Necessity: Processing is necessary for a contract we have with you, or because you have asked us to take steps before entering into a contract.
• Legal Obligation: Processing is required for us to comply with the law.
• Vital Interests: Processing is necessary to protect someone’s life.
• Public Task: Processing is necessary for a task in the public interest or under official authority.
• Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, unless those interests are overridden by your rights.

3.2 Your Rights Under GDPR

You have the right to:

• Access your personal data
• Correct inaccurate or incomplete data
• Request erasure (“right to be forgotten”)
• Restrict processing
• Object to processing (including for direct marketing)
• Request data portability
• Not be subject to automated decision-making without human oversight

To exercise your rights, contact us using the details in section 20.

3.3 Data Transfers Outside the EEA

Where we transfer your data outside the EEA, we ensure adequate safeguards are in place such as Standard Contractual Clauses or adequacy decisions.

3.4 Data Retention

We retain personal data only for as long as necessary for its purpose and any legal obligations. Specific retention periods are noted throughout this Policy.

3.5 Security Measures

We apply organisational and technical measures such as encryption, access controls, and regular assessments to protect your personal data.

3.6 Consent and Withdrawal

Where processing relies on your consent, you may withdraw it at any time. This will not affect prior lawful processing.

3.7 Complaints

If you are concerned about your data rights, you may lodge a complaint with the Data Protection Commission (www.dataprotection.ie).

4. What Personal Data We Collect

We may collect:

• Property Data (e.g. photos, addresses, descriptions, sale history)
• Enquiry and Communication Data (e.g. name, contact info, call recordings)
• Technical Data (e.g. IP address, browser type, usage logs, device identifiers)
• Financial Data (e.g. mortgage info, income, employment status)
• Referencing and Insurance Data (e.g. credit, identity, health, criminal disclosures)
• Human Resources Data (e.g. CVs, job applications)
• Marketing Preferences and Interactions
• Payment Information (processed by PCI-compliant providers)

Sources include direct input, partner agencies, credit bureaus, and automated tools (e.g. cookies).

5. How and Why We Use Your Data

Purposes include:

• Enabling property search, viewings, and advertisements
• Supporting referencing, tenancy, and insurance services
• Offering financial products (e.g. mortgage tools)
• Delivering tailored content and user experience
• Complying with legal duties and preventing fraud
• Conducting service improvement and internal training

Legal bases: contract fulfilment, legitimate interests, consent, legal compliance.

6. How Long We Keep Your Data

Retention periods:

• Enquiry data: up to 2 years
• Call recordings: 3 months
• Account data: 5 years of inactivity or deletion
• Tenancy docs: 6 years post-tenancy
• HR data: per recruitment requirements
• Financial data: per legal requirements

Where appropriate, data is anonymised when no longer needed.

7. Sharing Your Personal Data

We may share your data with:

• Estate agents, mortgage brokers, utility partners
• IT and customer support providers
• Payment processors and credit agencies
• Legal, audit, and regulatory authorities
• All processing is subject to contract terms and confidentiality safeguards.

8. Data Security

Security measures include:

• Encrypted data transmission
• Role-based access controls
• Secure storage environments
• Compliance with GDPR and DPA 2018
• Regular reviews and audits

9. Profiling and Customisation

We analyse user activity to personalise services, offer relevant suggestions, and improve experiences.
  You may object to profiling at any time by emailing: dpo@eirehome.ie.

10. Use of AI

We use AI and machine learning to analyse user behaviour and improve services.
We do not use AI for automated decisions with legal or significant effects.

11. Marketing and Communications

We send marketing messages only with your consent.
  You can opt out anytime by updating your preferences or contacting us.

Transactional updates (e.g. bookings, reminders) are sent without requiring marketing consent.

12. Cookies and Tracking Technologies

We use cookies and similar tools to:

• Remember preferences
• Enable login sessions
• Track usage for analytics
• Deliver relevant ads

For details, see our [Cookies Policy].

13. Competitions and Promotions

When you enter a competition, we collect only essential information. Winners may be named publicly (with minimal details) and data is deleted after regulatory periods.

14. Sharing Tools and Social Features

We offer sharing tools for users to email or post listings. These do not result in permanent storage of recipient contact information.

15. Children’s Privacy

Our services are not intended for users under 18. If you believe we’ve collected data from a child, contact us and we’ll delete it.

16. International Data Transfers

Transfers outside the EEA are made under:

• European Commission adequacy decisions
• Standard Contractual Clauses (SCCs)
• EU–U.S. Data Privacy Framework
    We take steps to ensure secure and lawful transfers.

17. Fulfilling Legal Requirements

We may share or retain data to meet legal duties, audits, or requests from Irish authorities (e.g. Revenue, An Garda Síochána).

18. Your Rights

See Section 3 above for your full GDPR rights.
To make a request, contact:

 Email: dpo@eirehome.ie
 Post: Data Protection Officer, Eirehome, 6 Fern Road, Sandyford, Dublin D18 FP98, Ireland

19. Changes to This Policy

We may update this policy from time to time. Where substantial changes occur, we will notify you via our platforms or email.